I was sitting on the deck of our rented Fire Island house sipping coffee and reading the Sunday New York Times when my art director friend, Gary Geyer, pointed to a small, unassuming ad and said, “Hmm, this looks interesting.” The ad said something about a concert that was going to be held in a [...]

PETCO ProtestorsIn our fifth year as agency of record for Petco, they hired their third new marketing director.  As is usually the case with the new guy in power, he was determined to put his stamp on the advertising.  So, even though our campaign was helping Petco set retail sales records, we began searching for [...]