Archive for September, 2011
I Know Nothing, Nothing, Nothing.
As a wise friend once said to me, “Howie, the more you know, the more you know you don’t know.” This could not be more true when it comes to pitching new business and trying to guess how well you did in the meeting. I’ve been in pitches where our team fired on all eights. [...]
Posted: September 14th, 2011 under Advertising.
Comments: 4
My Initial Complaint
WTF! Why is everyone using initials instead of words? Is it supposed to save time? The other day I was sitting in an MTF meeting discussing our RFB. I had just come from a high level HR discussion about the need to hire an SAD, a TL, an IA and a UX. OMG, my head [...]
Posted: September 7th, 2011 under Advertising.
Comments: 2
Ashford & Simpson & Me
I remember the day in 1974 when I met Nick Ashford and Valerie Simpson. I had brought my wife Carol to a recording studio in midtown Manhattan for a marathon music session orchestrated by my friend Steve Karmen, aka “The King of Jingles.” Our agency, Cohen, Pasqualina, Timberman, had won a piece of Chrysler business [...]
Posted: September 1st, 2011 under Advertising.
Comments: 2