Jocko had won the first battle in his crusade to replace Pasqualina and me as creative directors of Wells, Rich, Greene/West.  He was now creative director on the Jack in the Box account and was spending more and more time in our LA offices. As his first official creative act on Jack in the Box, [...]

Petco just announced a major change in their theme line.  What was once “Petco, where the pets go” is now “Petco, where the healthy pets go.” But is this a healthy change?  As the creator of the original line and former creative director and writer on the Petco account for 13 years, I suggest it [...]

With the acquisition of The Townsend Agency and their marquee account, Century 21, Bob Pasqualina and I were promoted to creative directors of Wells, Rich, Greene/West. Now, our responsibilities were expanded to include our new Orange County office located an hour South of LA. That was the good news.  The bad news is that we [...]

Does evil lurk in the shadowy halls of the ad business? Are there really some sneaky, conniving people who are out to steal your job and ruin your reputation?  Nah, can’t be.  Or so I thought, until this happened. In 1981, when Bob Pasqualina and I were co-creative directors of Wells, Rich, Greene/West, we were [...]