Archive for June, 2011
Howie, Mo And Jack, ’86
Mo Iqbal and I were brought together by fate – and a fajita pita. Our little 9-person agency, Cohen/Johnson, had just won the $30 million Jack in the Box account. And Mo had just been promoted to marketing director of Jack in the Box. Together, we were destined to do great things — or not. [...]
Posted: June 30th, 2011 under Advertising.
Comments: 2
Blood, Sweat And Tears, The Doyle Dane Bernbach Reunion
They say you can’t go home again. They’re wrong. On June 1st, an exclusive reunion was held in New York City for all the writers and art directors who worked at Doyle Dane Bernbach in the 1960s. Think about it. 120 of the people who helped launch the creative revolution were about to get together [...]
Posted: June 15th, 2011 under Advertising.
Comments: 34
Lucky Socks, ’86
It was a bad first year for Cohen/Johnson. Our budding young agency almost got nipped in the bud. We started off with a great charter account, Hills Bros coffee, with a $10 million ad budget. But when a coffee freeze in Brazil sent coffee prices through the roof, Hills Bros had to cut their ad [...]
Posted: June 10th, 2011 under Advertising.
Comments: none