Archive for March, 2011
Fallen Angel, ’78
Peggy was more than our bookkeeper at Cohen, Pasqualina, Timberman. She was our resident angel. In addition to balancing our books, writing our checks and paying our bills on time, she was also our agency cheerleader, spurring us on with lines like “You guys are gonna be big some day, really big!” My wife and [...]
Posted: March 22nd, 2011 under Advertising.
Comments: 6
The Absent-Minded Copywriter
I woke up the other morning with a great creative idea in my head. I just couldn’t remember what it was or who it was for. Let’s see, I’d been working on some print ads for our zpizza client; and then there was that naming project for the new bank; oh, and EZLube needed a [...]
Posted: March 16th, 2011 under Advertising.
Comments: 3
Open Apology To A Child
I feel bad about this, I really do. We create advertising campaigns with the best of intentions. But sometimes, as in the case of this little girl, things can go awry. Five years ago, while jamming to come up with a new campaign for City of Hope, a talented art director I was working with [...]
Posted: March 10th, 2011 under Advertising.
Comments: 1
Worst Day Of My Life, ’65
I had everything going for me. A great job as a copy trainee at Doyle Dane Bernbach. A pretty blond shicksa for a fiancee. And a badass BSA motorcycle to get me where I was going, fast. Then one day, it all came crashing down. That morning, I got dressed for work and went downstairs [...]
Posted: March 1st, 2011 under Advertising.
Comments: 7